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Fashion chain Kekäle selected sustainable ECO RFID by Stora Enso


The Finnish clothing chain, Kekäle, has selected Stora Enso as its RFID tag provider, using the sustainable ECO RFID Tag Technology by Stora Enso in its all its operations. With a selection of over 100 high-quality brands, the collaboration enables Kekäle to gain the benefits of RFID in an environmentally conscious way.


With a strong focus on environmental responsibility, Kekäle has selected Stora Enso as its RFID tag provider, using only sustainable ECO RFID tags in its operations. The patented and award-winning ECO RFID tag technology by Stora Enso allows printing of an RFID label to a renewable paper, without plastic layers and harmful chemicals found in traditional RFID tags. This will provide Kekäle with all the benefits of RFID, such as improved inventory control and related cost savings, with up to 40% reduction in CO2 emissions.

“This decision to start using RFID in all our stores was based on the idea that we could be faster, more efficient and most importantly: serve our customers better. Stora Enso RFID labels were a good choice for us to also ensure these minor, but important, steps towards a more sustainable future,” explains Eetu Karppanen, CDO at Kekäle.


About the companies

Kekäle is a family-owned clothing chain that has been dressing Finns for over 60 years. The company serves its customers through 11 stores and an online store, reaching more than 200,000 customers each year. With a selection of over 100 quality clothing brands, such as Hugo Boss, Ted Baker, Makia and Samsøe & Samsøe, Kekäle aims to fight against fast fashion by providing clothing that expresses its user’s personality and unique character in all ways.

Stora Enso is a sustainable raw materials company. It was ranked among top 1% in sustainability performance by EcoVadis in 2020. Intelligent Packaging at Stora Enso specializes in RFID based products and solutions for item-level tracking, unmanned retail and industrial solutions. ECO RFID by Stora Enso was granted best product award in 2018 by IDTechEx.

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