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Neste automates self-service retail with environmentally friendly ECO RFID tags by Stora Enso


After a successful piloting period during summer 2020, Neste Oyj has chosen Stora Enso’s sustainable ECO RFID Tag Technology for their recently launched unmanned Neste Easy Deli stores. The collaboration enables Neste to lower the CO2 emissions related to RFID tags by up to 40%.

The co-operation pilot took place in Tuusula, Finland, where Neste opened Finland’s first low-emission service station in July 2020. Stora Enso’s sustainable ECO RFID tags enable automated and unmanned, 24/7 service in the Neste Easy Deli store located at the site. The award-winning ECO RFID tag technology by Stora Enso allows printing of an RFID label to a renewable paper, without plastic layers and harmful chemicals found in traditional RFID tags. This results in a significant reduction in life-cycle CO2 emissions, which supports Neste’s goal to minimize their carbon footprint.

During the pilot period, the ECO RFID tags proved their performance and the successful collaboration continues by introducing the ECO RFID tags to all the Neste Easy Deli locations during fall 2020.

“With Neste Easy Deli stores we want to offer people flexibility in their daily lives by allowing easy and fast shopping around the clock. Stora Enso’s ECO RFID tags help us to provide this seamless service while supporting our efforts to minimize the environmental effects”, says Jukka Peltoniemi from Neste automated services.

About the companies

Neste is the world’s largest producer of renewable diesel and renewable jet fuel refined from waste and residues, introducing renewable solutions also to the polymers and chemicals industries. In 2019, Neste’s revenue stood at EUR 15.8 billion. In 2020, Neste placed 3rd on the Global 100 list of the most sustainable companies in the world. The company’s aim is to become a global leader in renewable and circular solutions.

Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden construction and paper. It was ranked among top 1% in sustainability performance by EcoVadis in 2020. Stora Enso Intelligent Packaging specializes in RFID based products and solutions for item level tracking, unmanned retail and industrial solutions. ECO RFID by Stora Enso was granted best product award in 2018 by IDTechEx.

Learn more about the ECO RFID Tag Technology.

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